What is identification? When does it take place? What's wrong with it?

Identification begins at an early age . As soon as we got our name, it seems inevitable that we identify ourselves with it.
If s.o. calls my name and years has passed since, I still have this feeling that it is my name, some recognition that I am called upon.
I know that I have to know my name, the place where I was born, the place where I live; but do I have to identify myself with my family, my country, etc…
It seems to happen automatically, naturally … but I wonder whether it might stop. Has it sthg to do with our thinking? Is thought responsible for identification? Is identification the reason why I exist?