“You must work hard…like Hell”
“This demands that you WORK…either you work HARD…” I was reminded of the famous commercial for Nike sneakers…“Just Do It!” In sports that means, be the best…hit that home run…win the game for the team…that kind of thing…succeed at all costs. Or alternatively, if you’re too tired to keep up your training routine…if you want to quit and take a rest…the coach says 'whether you’re tired or not, Just Do It!" Why is K talking like a Nike commercial or a football coach in this short video? Effort is of the self and of time isn’t it? You have a goal in mind and you work hard to achieve it, right? This is an action of the ‘me’, no? Does anyone else find that this ‘working like hell’ to achieve some kind of change or transformation only creates division and strengthens the self image? “We don’t change because we don’t want to. If you want to do something, you do it!” Oh really? If you want to do something, that’s thought…an idea or image of what you want…will…self. Sorry, but it appears that K is taken over by ideas and ideal here.